It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. It is free to use, but users can purchase premium features and services. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Please create an employee account to be able to mark statistics as favorites. There's also one 'surprise' social network coming out of Vietnam. And Vietnamese social commerce shoppers are quite loyal. The company . Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. How can you save money on eCommerce fulfilment? What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The most popular is YouTube, with 89.6% of internet users on the platform. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Statista. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. You need a Statista Account for unlimited access. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. We also examine user trends among the major international platforms and those in China. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Just take a look at Dove's iconic "Real Beauty" campaign. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. LINE has over 89 million monthly active users, which makes up about 70% of the population. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Get ready to take your marketing to the next level! Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. StatCounter. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. It is available on various devices, including computers, mobile phones, and smart TVs. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Short Video Content will Dominate Social Media Platforms 1. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Advertisers are Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Proprietary data and over 3,000 third-party sources about the most important topics. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. It is important to note that there is localized preference such. Social media consumption in the region has grown dramatically, with. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Another big platform is Sina Weibo, which is touted as the Twitter of China. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Register in seconds and access exclusive features. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? This is according to Hootsuite's report. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Which Countries Use Social Media the Most? When expanded it provides a list of search options that will switch the search inputs to match the current selection. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. QQ has various additional features, including games, music, and a news feed. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Have you hopped on the social audio trend yet? Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Well, once again, the data holds some surprises. Branded Content Draws Bigger Attention, 6. 3), and WeChat (No. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Due to varying update cycles, statistics can display more up-to-date We are happy to help. The favourite social media platforms of South-East Asia's young adults. Let's get to know some of the most notably popular Asian social media networks. Curated marketplace for fundraising . Use tab to navigate through the menu items. Chart. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. What's new and trending on the blog? But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Client-only email newsletters with analysis and takeaways from the daily news. User-generated content is a Powerful Key to Brand Building, 7. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. This micro-blogging platform has over 560 million monthly active users. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. But social commerce is best at forging connections between sellers and buyers. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. In, StatCounter. Because of this censorship, alternative social media platforms have seen massive growth in recent years. This statistic is not included in your account. Hello folks, and thanks very much for joining us today. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Release date refers to the date of access. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. As elsewhere, social media is massively popular across Southeast Asia. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Interested in growing your business with us? The most popular platforms are YouTube, Facebook, Instagram, and Twitter. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. In Taiwan, social media is hugely popular among internet users. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. SNOW is a South Korean messaging and multimedia app. Enter branded content. . GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. However, YouTube usage is catching up. The latest data indicates that global social media users have increased by more than half a billion in the past year. Turning customers into advocates isnt always easy. As a Premium user you get access to background information and details about the release of this statistic. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. The Philippines, Singapore, and Vietnam also appear in the global top 15. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. That's user-generated content, or UGC for short! 93.3% of internet users are on Facebook, while 86.2% are on LINE7. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. By May 2022, Clubhouse saw over 680,000 monthly downloads. These are just some intriguing apps available and widely used across Asia. liability for the information given being complete or correct. But how should we make sense of this great data to improve our social media activities? The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! MPA joins industry leaders to discuss decarbonisation strategies. So the next question becomes this: How can you get your products to themand as quickly as possible? For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's LINE has over 89 million monthly active users, which makes up about 70% of the population. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. As a premium user you get access to additional content and features are! 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